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There’s no denying that employers have an important role — and responsibility — to help reduce the number of deaths and injuries related to vehicle collisions. Stopping speeders requires action. Employers can positively influence driver safety on (and off) the job through safety-focused leadership.

It has been mathematically proven that speeding is actually not a more efficient way to get from one place to another. For example, on a trip in the city, any time saved can be easily added back if you run into traffic or get a string of red lights. So, allowing employees to speed is a false economy — any time saved is marginal as compared to the increased risks and indirect accident costs. Additionally, speeding is illegal and the related fines are highly expensive for companies. For everyone’s safety, there is no need to speed. Getting to your destination without breaking the law or being involved in a crash is the best goal.

Companies truly need to take a stand on whether or not speeding is worth the increased risk of crash and the related potential for bodily injury and legal cost. Launching a company safe driving campaign for employees is highly recommended by the Network of Employers for Traffic Safety (NETS) and others. Read this post for tips on reducing speeding and aggressive driving through a successful workplace campaign.

The Opportunity for Employers: Reduce Speed and Save

Employers can save significantly — save fuel, save costs, and save lives by introducing a speed reduction initiative in their company. A speed reduction campaign can support a company’s overall fleet safety program and enhances driver protection and productivity. Additionally, the U.S. Department of Labor reports that a safe driving program can “protect your organization’s human and financial resources” and ward off “potential company and personal liabilities.”

With many companies, fleet costs take up a large portion of of the total operating budget. A safe driving campaign presents a new avenue for cost savings, and is a win-win for everyone.

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