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Is business intelligence and location intelligence the same things of the parallel world?

In today’s highly competitive business scenario for staying in industry, one needs to stay updated about new technology to render utmost benefits. This benefit is not about money but by producing positive changes. In this new world of technology, almost every organization is storing their data at every level which was not imaginable in the past. Today the organizations are focusing to use the spatial component of this data for making acquainted decisions.

For gaining the insight of the geospatial data and relating it to the business data, a new tool known as Location intelligence has been introduced. Location intelligence is the newfangled tag for admixture of spatial analytics or geographic information systems (GIS).  By using location intelligence, a map can be created to link the objects in space. This tool enables the users to visualize and analyze the information in real-time, performing the diverse spatial calculation and empowering them to recognize the unseen trends. For instance, LI can be used to do the as simple calculation as the estimated time between Dammam and Taif or as complicated as the calculation of risk exposure to sand storm that plows through the western region? Or the analysis of the percentage of high spending customers located from a certain store?

Location intelligence cognate business intelligence supports the analysis and decision making but unfortunately for the last two decades, these info-centric specialties are treated independently on parallel paths. But thanks to the internet of things (IOT) which made them converge. This was dawned by plotting business metrics on map. But location intelligence is much more than that. It is the interactive spatial model that correlate the business data on a 3D surface. Mobile dashboards notifying the fleet managers about the most visited sites by their fleet using heat map or alerting the manager about the unusual temperature variation of the cold stores are the examples of converging business intelligence with the location intelligence. The utilization of this tool is endless, now it depends on the organizations how they discover new ones depending on their business intelligence applications.

 

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About Ayesha Amjad

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